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Show profile for SteveBrock
When Does Discussion Become Promotion?
 
Recently, there have been complaints that companies have been using online communities to market products in a deceptive manner by using company staff or compensated reviewers to post positive messages that are purported to come from consumers.  In response, the Federal Trade Commission (FTC) issued a ruling late last year in which companies are expected to disclose any relationships that exists between them and those who mention their products in interactive areas, especially when they are compensated for doing so.  A copy of the document may be read at http://www.ftc.gov/os/2009/10/09100...read more
    Show profile for drewd
    I watch a lot of TV.  I mean, a LOT of TV.  On my “List of Fun of Things to Do,” it’s pretty high up there, wedged neatly between “sleeping” and “happy hours.”  

    Don’t judge me.

    And while curling up on my couch for a little quality time with the remote and the DVR is always fun, I tend to offset it with one other item that’s become essential for my TV watching:  the internet.  Yeah, I admit it—I watch TV while snuggling with my laptop.  (Although on occasion I substitute my laptop for my iPhone.)

    You see, I’ve been spoiled.   Back in the dark, early days of the internet, I discovered that the only thing that made TV better was being able to instantly know more about what I was watch
    ...read more
    • Posted by drewd March 8, 2010 2:23 pm

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