Data is all around us and amassing at a tremendous rate. Whether we are creating it consciously like when we make a banking transaction, or unconsciously like when we walk into a store with our mobile phone running a location based service, data is growing and the question that arises is whether there is any benefit from it?
Traditionally, companies had access to their business data internally like sales activities that they can use to access and measure cost, profits and margins. On the other hand, individuals keep a Rolodex of business contacts or friends in address books. But as social media, and interactions on the Internet have grown, so has the growth of data in repositories not necessarily in the domain of the o...
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